Meet ROGER—the Dutch designer who believes eyewear should fit beautifully and make you smile.
After years as an optician, he started sketching what he wished existed: frames that were playful, well-balanced, and just a little unexpected. The result? ROGER Eyewear—clean shapes, bold color stories, and designs that look hand-drawn in the best possible way.
We love the spirit behind this collection—it’s witty, confident, and impossible not to try on. Come see the full ROGER lineup in person, including a few rare pieces that never make it stateside.
✨ ROGER EYEWEAR ✨
RIMS & GOGGLES - BERKELEY
FRIDAY - OCT. 31st, 2025
11-5pm
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Prepare for an unforgettable day filled with:
🕶️ Savings: 20% OFF your ROGER frame(s)*.
🕶️ Exclusive Viewing: Special collections only available during the event.
🕶️ Personal Styling: Let our expert stylists help you find the perfect frames that turn heads.
🕶️ Snack Attack: Sip & nibble while you shop!
PS…
It’s Halloween day, so costumes welcome (frames count!).
RSVP: Grab your spot now! CALL US BERKELEY to let us know you’re joining! (or click below!)
See you there!
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- HAPPY, HEALTHY & YOURS,
Rims & Goggles
*Frame savings only when purchased as a complete order